About Us

"...aesthetics and smart thinking can lead to more exciting products..."

About Us

Ora is the first product to come from British consumer goods company, Better All Round (BAR).  Launched in 2012 by entrepreneurs Oday and Colena Abbosh, it is now stocked in Tesco stores across the UK and Target in the US, as well as online.

Ora is a more environmentally friendly product.  Its unique conical shape means that 30% fewer lorries are on the road and 20% less packaging is required than other leading kitchen towel brands.

Ora is proudly designed in Britain and manufactured in the EU.

In February 2016, Ora won a silver DBA Design Effectivenss Award. In October 2014, Ora was Winner of the prestigious Grocer New Product Award (Household category) and in January 2015 was recognised by City A.M. and Mischon De Reya as a ‘Leap 100 company’ one of the UK’s 100 fast-growing firms. 

In February 2016, a Handy Pack and Ora base holders were launched into the BAR family and twin packs were launched in July 2016, to complement the standard sized Ora stack.


Who We Are

The Idea: Oday Abbosh – Founder & CEO

Ora is a modern success story of how one man’s drive and vision brought a revolutionary new product from an idea to the supermarket shelf within one year.

A Mechanical Engineering graduate and Chartered Accountant, Oday spent 24 years in a range of positions for both KPMG and Accenture, including Global Head of Media & Entertainment, before founding Better All Round in 2012.

Oday believes in challenging the norm.  If we inject passion and lateral thinking into everyday consumer products, they can be Better All Round:  more exciting, more aesthetically pleasing and better for the environment. 


The Design: Acumen Design Associates

Acumen’s philosophy is to deliver innovation through design.  

From designing the World’s first flat ‘Bed in The Sky’ for British Airways in the mid 90’s, to creating high performance sports equipment for The America’s Cup, Acumen works with inventors like Oday to bring innovative designs to commercial reality; disrupting marketplaces and rewriting the rules. 

Acumen has successfully delivered to market products as diverse as contact lens cleaners, children’s playground systems, lifesaving anti-DVT (Deep Vein Thrombosis) medical products and the first private three-room apartment on a commercial airliner.


Contact Us

We love to hear from our customers, so if you have a query or would like more information, get in touch and we’ll reply as soon as we can. 

E: info@ora-home.com

Tel : 0800 112 3010  (international: +44 800 112 3010)

For media enquiries please contact out press team on press@betterallround.com

If you have any further questions regarding Ora please contact us